Why Search Engine Optimization is Important?

Commitment is what makes SEO an effective one, rather than a Campaign. Do you want to increase your customer base while making your website more visible?

Then, I would say Search Engine Optimization is important because it works like nothing less than a robotic brain that understands the sentiment well and reacts accordingly to reflect the most possible expression.

Hope, you get us.

No? Alright, just write “Best Doctors Near Me or Best Car Now” on any search engine and see the robotic brain has brought you the nearest possible results in a fraction of a second. There are billions of websites with lots of information available online.

“No Website Can Stand Without A Strong Backbone. And That Backbone Is Technical SEO.” – Neil Patel

However, everyone doesn’t meet the desired objective. Search Engine Optimization is important and it is one of the excellent marketing tools to optimize the website and increase the visibility on the search engine. Search Engine Optimization helps a website in amplifying the quality and quantity of traffic to meet the requirement of the on boarding desired audience.

If you have done a complete analysis of your audience’s needs and know what they usually search online, what words they use, or the content they type to find their requirement, then you may appropriately connect to people who are looking for a solution you offer.

Search Engines are robotic machines that screen every bit of content available online and assess multiple aspects of the “Search” to answer your query correctly by ascertaining and classifying information on several web pages, images, videos, documents, and PDFs through crawling and indexing method.

Most prominent matches are displayed on the first page of the search engine. Now, this is where the catch if your website is not indexed properly or content is aligned with the need of possible searched then you may fall back nowhere on the search engines.

Here comes Search Engine Optimization in the picture. There are multiple fundamental elements of Search Engine Optimization, and let’s understand them below:

1. Keywords

Typical words or phrases are used by the audience online to land on the right brands’ websites that hold the appropriate products and services.  Earlier keywords were the only most known technique in SEO, but over the years it has become more important that each keyword is well researched and selected in order to be effective. As per the need and your service area highly searched keywords need to be identified and placed appropriately in titles, URLs, and other on-page SEO elements.

 2. Content

The content on any website is the key factor that engages the audience. Content must be informative and at the same time remarkable, pertinent, appealing, and shareable. There are multiple forms of content, including Web Page content, Videos, Blogs, Info graphics, Podcasts, Whitepapers and e-books, Social media posts, Local Listings, etc.

3. External SEO

It is more like off-page SEO through placing back links on multiple online sources which suggests search engines that your site contains appropriate and valuable information. This can be achieved through guest blogging and developing shareable and attractive info graphics to drive more engagement.

 4. Homegrown SEO

Google My Business, Google+, and Google Maps are part of Local SEO drive. Creating pages for your business on these platforms by using local keywords, claiming directory listings, and developing location-specific pages can help increase your site visibility.

5. Search Engine Marketing

Paid marketing efforts involving advertisements, Google AdWords, Social Media Ads, Pay-Per-Click, Google Shopping Ads, Display Ads, and many more ways will additionally help in building the overall trust and credibility of your brand.

The Key source of website traffic is an organic search. Good SEO brings a quality user experience. Organic search results are known as the most credible source to experienced searchers and receive higher clicks than paid advertisements. When set up accurately, Search Engine Optimization is important as it can continue to pay dividends over a period of time.

If you have delivered an attractive, informative, and engaging piece of content that deserves to rank for the right keywords, your traffic can snowball over time without investing in the search engine optimization process.

Search Engine Optimization is important because over 80% of users click on one of the top 5 suggestions on the search engine results pages. So if your website appears in one of the top five positions then you have a chance to gain visitors or customers on your website.

To improve the user experience and usability of a website it is important that the website runs smoothly and SEO can help achieve that. Searchers who find your brand on Google usually promote it on Facebook, Twitter, or other social media channels.

Ethically, SEO is very much upright for the social promotion of your web site. Viewers who find your website by searching Google or Bing are more likely to encourage it on Facebook, Twitter, or other social media channels.

A Search engine optimized website is more likely to have a more audience engagement, more visitors, and turn them into potential customers to make more sales.

There are different search engines and each follows different webmaster guidelines, but the fundamental ideologies stay the same. The search engines cannot be tricked so rather planning a trick you should provide your visitors with a great online experience.

While optimizing a website, you shall ensure to follow search engine guidelines and fulfil user intent. Basic principles, include that you shall make pages for users, not search engines by providing appropriate and factual information that does not deceive your users. Evade those specific actions intended to advance search engine rankings.

Ask yourself ‘Will this help my users?’ Identify the reasons which make your website unique, valuable, or engaging. Thin content, too many ads or affiliate links on your page will divert the user and will not rank well.

Put clean, short, keyword-inclusive URL structures while avoiding dynamic parameters to eliminate the threat of duplicate content issues. Your aim by opting for Search Engine Optimization should be clear to quickly provide users with the content they desire in the format they want to see it.

Determine your website/client’s goals, take time to understand business goals and it will not only help you determine the focus areas, but also will give you clarity on tracking conversions, setting up benchmarks, and creating points for negotiating SEO projects with clients.

The ultimate reason Search Engine Optimization is important is that it can help you realise the business goals you aiming for. SEO can develop trust, better relationships, improve the customer experience, increase authority as well as drive more searchers to your site.

Search Engine Optimization is important as it can help you give an edge over the competition, and increase conversions that will lead to increased sales, more loyal and repeat customers, and continuous growth in your business.

Anuradha Upadhyay